This tool provides users with the capability to discover content outside of your followers as well as WeChat’s friends and contact. Search functionĪt the top of the video feed, there is a search bar. The WeChat video Channels algorithm is being iteratively improved with time in order to order to match better with users’ interests. Your WeChat friends/contacts’ engagements and activities.Here are some algorithm factors to determine the content display distribution, which are mainly social signals: It enables brands and businesses to grow using organic sharing and leveraging audience engagement by reaching the audience outside of the user’s social circle can also increase engagement. For example, the other WeChat user feed called Moments is only visible to the user’s social circle. So this is considered as a new trajectory to increase discovery on WeChat, which has been a rather closed ecosystem by principle (in terms of privacy settings and discoverability) from the beginning. From Channels, WeChat users are able to explore content and follow users that are not in their contact and WeChat Official Accounts that they are not following. This feed is ruled by an algorithm which displays content not only from your WeChat contact or the WeChat Official / WeChat Video Account you follow but also from the rest of WeChat. User can like, comment, share a post and follow the publisher within the separated Channels feed.įrom there, the videos can be re-shared if they like enabling viral loop. The users can scroll through the feed infinitely to discover what their friends & their favourite brands have posted as well as content from the other users, influencers and public accounts. Location ping icon = to access a listing of content published by a nearby userĪ similar type of feed as the popular short-video Chinese APP called: Douyin ( Tik Tok as it’s known internationally) or Kuaishou.‘Trendy’ tab = feed with popular posts recommended by WeChat – content from other account that the user don’t followĪnd location-based filtering has been added in the top navigation bar with the location icon to see nearby contents:.‘Friends’ tab (default tab) = feed with filtered content showing the most liked videos by WeChat friends.‘Following’ tab – content from the WeChat Channels accounts you follow.From June 2020, there are three main filtering tabs : The contents are listed in one column, just like TikTok, and play automatically when scrolled over. It looks like a video feed/timeline where the content creators and short video influencers can share posts with videos and pictures under their personal account or their official account.
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Synonyms that can be found online and offline This space is another way for brands and businesses to reach new audience with a popular type of content (video form) enhanced by live-streaming and eCommerce functions.
When designing a WeChat strategy, this new touchpoint can be seen as the convergence of opportunities: It’s a dedicated space which looks like a video feed for content creators, brands, businesses and individuals to reach a (new) audience beyond their circles of WeChat friends/followers: WeChat Channel / 微信 channels / 微信 视频号. At the height of the pandemic in China during early 2020, the WeChat team launched WeChat Channels.
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